Client: Apollo Theater
Role: Videography, Editor
When the Apollo Theater launched Twihard, they needed to capture the electric energy coming out of the theater. See It Media was tasked with creating authentic audience testimonial videos to prove that this parody is a must-see for fans and skeptics alike.
We hit the lobby to record real-time reactions from theatergoers immediately after the final curtain. To create a cohesive narrative, we meticulously edited these soundbites together so that one person’s enthusiasm naturally flowed into the next. We then layered these interviews with the theater’s own show b-roll and end slates, ensuring the final product was a seamless blend of high-energy performance and genuine fan praise.
To support a full-scale digital marketing push, we delivered the content in 30-second and 15-second variations. Each version was optimized in both 9:16 and 16:9 formats, providing the Apollo Theater with a versatile toolkit for Instagram Reels, TikTok, and traditional web promotion.
