Client: American Bar Association
Role: Producer, Editor, Voiceover
See It Media developed a social-first promotional video to drive engagement for the American Bar Association’s annual ABA Day. Our team spearheaded the entire creative lifecycle – from initial concept and scriptwriting to professional voiceover and final edit – ensuring a unified message that encouraged active participation.
To ensure the campaign cut through the noise of social feeds, we engineered the video with strong visual hooks and a high-energy pace. To maximize the ABA’s reach, we delivered the project in multiple aspect ratios, providing a perfectly optimized experience for users across every major social platform.
