Client: Catered by Design
Role: Producer, Editor
We partnered with Chicagoland’s Catered by Design to create “Fall Into Flavor,” a social media promo designed to capture the cozy, high-end essence of their autumn and Thanksgiving offerings.
The primary challenge for this project was a limited library of original assets. To overcome this, our team developed a hybrid production strategy. We took the client’s existing photography and short video clips and seamlessly blended them with premium stock footage of fresh, vibrant ingredients. By layering in dynamic transitions and a warm, seasonal color grade, we elevated the available materials into a cohesive, mouth-watering narrative.
Beyond the aesthetic, the video had a functional job to do: communicate versatility. We wrote and integrated on-screen copy that clearly highlighted the client’s three main service tiers – full service, pick-up, and drop-off. By pairing this “Fall” pun-infused campaign with upbeat music and a mobile-optimized format, we delivered a polished promotional tool that makes seasonal catering feel both accessible and irresistible.
