Client: American Bar Association
Role: Producer, Editor, Voiceover
Optimized for impact: for the ABA’s “Did You Know?” series, we prioritized strategic adaptability right from the start. This vertical edition of the first segment isn’t just a derivative – it’s a result of a “plan once, play everywhere” production philosophy.
During pre-production, we conceptualized the project as seven distinct, standalone segments. By treating each theme as its own micro-narrative, we ensured the content was perfectly suited for rapid-fire social sharing. Whether viewed as part of the full horizontal series or as an individual vertical post, the message remains clear, informative, and impactful.
Because we planned for both 16:9 and 9:16 formats from the start, there are no awkward crops or pacing shifts. We designed the motion graphics and framing to transition seamlessly between horizontal and vertical worlds. This intentional foresight allowed us to maintain the same high-quality voiceover and editing rhythm across all platforms, proving that when you plan for the platform during pre-production, the execution is effortless.
